Product News

As consumers try and protect themselves against Coronavirus, US Nutrition Business Journal (NBJ) predicts that sales of immunity supplements could reach a record year. The category is expected to spike above 25% in 2020- up from 8.5% growth to $3.3 billion.

More than 50% of consumers have increased their use of even more so, they are planning on increasing their use three months from now. And of the consumers who never take supplements, 20% plan on increasing their use three months from now.

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Our best selling lines

Product	Format	What does it do?
Vitamin C 250mg-1500mg	Tablet or gummy	Contributes to the normal function of the immune system and helps to reduce tiredness and fatigue
Vitamin D3	Tablet or softgel	Contributes to the normal function of the immune system
Omega 3,6,9	Softgel	DHA supports the maintenance of vision and normal brain function. Research has been carried out to show that omega 3 fatty acids may enhance the functioning of the immune cells.* https://jlb. onlinelibrary.wiley.com/
Multivitamin	Tablet	Rich source of vitamins A, B1, B2, B3, B6, C, B12, K1, D3, as well as calcium, zinc, copper, iron, magnesium, manganese, molybdenum and iodine
Omega and Multivitamin	Gummy	Contains Vitamin C to support a healthy immune system
Elderberry	Gummy	Elderberries are rich in flavonoids which are natural compounds with antioxidant qualities that may protect cells against damage and infections. Also contains Vitamin C

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Quality you can trust

HTC Health is globally recognised for science based nutritional supplements of impeccable integrity. We supply the finest quality standard products or bespoke formulas made to your specification. All our products are freshly manufactured and supplied with a Certificate of Analysis.

Extensive portfolio

We provide ultimate solution to your demands in the VMS industry with our extensive portfolio of exceptional quality health supplements. HTC Health has proven its efficiency and sense of reliability by successfully serving a variety of clients across the globe, managing numerous projects and handling a broad range of vitamins, which makes us the go to supplier in the ever evolving health supplements market.

*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.

The number of adults over the age of 60 in the UK is expected to double by 2050. As incidence of chronic disease – notably obesity, diabetes, and cancer – continues to increase, a shift towards prevention rather than treatment is needed to match quality of health to the rise in longevity (1).

Supplement brands are catering to savvy seniors and taking into consideration their unique needs when designing products. Making the format and dosing process as easy as possible for seniors can help with adherence. Interesting delivery formats give consumers the vitamins in a nicer, enjoyable form, which improves compliance (2).

The best actions that consumers can take to prevent chronic disease, maximise immune system response, decrease inflammation and prevent premature ageing are focusing on healthy diet and incorporating supplements into their daily regimens to fill in nutrition gaps. The market for supplementation for over 55’s is strong. According to the Council for Responsible Nutrition’s (CRN; Washington, DC) data from the association’s 2019 Consumer Survey on Dietary Supplements, 79% of adults aged 55 and over take a vitamin supplement. Emerging research showing the growing benefits of vitamins, in addition to expanded formulation choices has played a part in this huge increase (3).

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Pill aversion

Seniors already have a lot of tablets to take. One AARP study (4) found that consumers aged 50 to 64 take three to four different prescription drugs daily, with older Americans regularly taking as many as five. Adding even more pills to the mix increases the burden, however the senior segment continue to rely on supplements for the nutrients they need. Seniors are challenged more than other age groups when taking supplements because of the natural changes associated with the ageing process. With many adults struggling to swallow large pills and tablets, gummy vitamins have risen in popularity, offering an appealing alternative. Plus, the flavourings can mask the chalky or bitter taste of tablets.

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The market

The global market for gummy vitamins was valued at $2,864m in 2020 (5). There are no signs of gummy sales slowing down- the market is set to continue growing with an annual growth rate of 5% over the next 8 years, reaching $4.17 billion by 2025 (6).

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HTC’s  gummy range

At HTC, we have included a wide variety of ingredients in our gummy range. Unlike other gummies on the market, our specially crafted recipes enable a higher concentration of active ingredients to remain stable for a longer period of time. Our Research and Development team have also carried our significant research to ensure that our gummies have a delicious flavour and brilliant mouthfeel.

All of our gummy health supplements are free from artificial colours and flavours. For more information on any of our gummy lines, contact us on +44 (0) 1923 652 529 or email us at sales@htc.co.uk

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(1) https://assets.kpmg/content/dam/kpmg/pdf/2016/07/kpmg-rethinking-life-sciences-july-2016.pdf
(2) https://www.nutraingredients.com/Article/2016/02/17/What-s-driving-supplement-growth-Ageing-fitness-self-care
(3) https://www.crnusa.org/newsroom/dietary-supplement-use-reaches-all-time-high
(4) https://assets.aarp.org/rgcenter/health/rx_midlife_plus.pdf
(5) https://www.globenewswire.com/news-release/2020/06/05/2044221/0/en/Global-Gummy-Vitamin-Market-2020-to-2025-Key-Drivers-Constraints-and-Challenges.html
(6) https://store.newhope.com/

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*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.

Apple cider vinegar has been used medically for centuries. But in recent years, it has enjoyed a surge in popularity due to its natural remedies for various health problems.

Health practitioners claim that the ingredient aids digestion, helps to control blood sugar level spikes, and by creating a feeling of satedness, can be beneficial for those looking for a weight loss aid. For example, according to one study, taking vinegar along with a high carb meal led to increased feelings of fullness, causing participants to eat 200–275 fewer calories throughout the rest of the day (1).

Vinegars contain known beneficial bioactive compounds, these are of many types, such as carotenoids, phytosterols, phenolic compounds, and vitamins C and E. Apple cider vinegar (ACV), specifically, also contains organic acids (acetic acid, citric acid, formic acid, lactic acid, malic acid, and succinic acids) and phenolic compounds (gallic acid, catechin, epicatechin, chlorogenic acid, caffeic acid, and p-coumaric acid). The main component of ACV is acetic acid, and the dominant polyphenol compound is chlorogenic acid. All these above compounds are thought to instil ACV with health benefits even when ingested in a small amount.

In 2013, the American producer Bragg began importing its Organic Raw Apple Cider Vinegar to the UK, selling around 95,000 bottles in that one year. By 2018, they were selling 1.57 million bottles of Apple Cider Vinegar (2).

So, why is Apple Cider Vinegar now one of the most hyped products on the health food and supplement market today? More people are looking for a multitasking natural product that’s in tune with nature and doesn’t harm the environment.  ACV is an all rounder ingredient, which can be used for cleaning, as a health supplement and for hair. Liquids have been traditionally the most popular form of Apple Cider Vinegar, however gummies have grown in popularity over recent years, driven by consumers wanting a tasty, convenient format (2).

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HTC’s Apple Cider Vinegar Gummy

HTC have developed the most premium Apple Cider Vinegar Gummy on the market, containing 500mg of ACV. Our max strength Apple Cider Vinegar Gummies are also free from allergens including lactose, gluten and any GMO ingredients. Ideal for those who want to reap the benefits of this therapeutic ingredient, without the unpleasant taste!

In collaboration with our manufacturing partners, we have pioneered a revolutionary and innovative formula with added Vitamin C and Chromium, which betters the Goli formula. Unlike other ACV gummy choices, HTC’s gummies stand apart due to our unique ingredient combination and delicious taste and texture.

The demand for ACV continues to surge as a mounting number of studies have provided scientific evidence to prove the efficacy of the ingredient.

For more information on our ACV gummy or any of our other products, contact us on 01923 652 529 or email us at sales@htc.co.uk. 

 

(1) https://www.nature.com/articles/1602197

(2). Natural Products – July/ August 2020

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*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.

Immune health trends

The coronavirus crisis has caused people to re-evaluate their diets and the way they think about health. Along with practising social distancing and taking other measures to lessen their risk of exposure to COVID-19, consumers across the globe are changing their lifestyle and diet habits.

By adopting healthy habits, consumers aim to improve their immune system against COVID-19, or any other pathogen that could cross their path, both now, and later down the line.

To complement these actions, more consumers are purchasing health supplements.   A look at the top selling health supplements on Amazon is very telling, with several of the top 20 bestsellers in early May carrying immunity claims including Vitamin C, Vitamin D, and Apple Cider Vinegar.

These purchasing patterns show clearly that the global crisis has pushed health to the forefront of consumers minds. Rather than waiting until they experience symptoms of illness, consumers are taking action to prevent getting unwell and incorporating supplements into their daily regimens. Immune health sales have always been steady according to NBJ (1), and sales spikes are common around flu and winter seasons, but now that coronavirus has compelled even more people to do what they can to stay healthy, NBJ predicts that immune health supplement sales will spike above 15% in 2020 (1).

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What’s next for the immunity category?

While tried and tested immune health solutions such as Vitamin C and Zinc will continue to sell well this year, according to NBJ, now is a prime time to introduce new innovative options and formats.  Elderberry  has shown enormous growth in recent months, solidifying its place as a major ingredient in the immune health category. Elderberry is capturing significant mainstream attention, rising in sales by an impressive 116% to nearly $63 million (2).

Elderberries have long been used in syrups and elixirs to fight off colds and flu due to its high content of anthocyanidins, which have potential immunostimulant effects. They are rich in flavonoids which are natural compounds with antioxidant qualities that may protect cells against damage and infections.

Elderberry also contains vitamin A, B, significant amounts of vitamin C and amino-acids.

HTC’s Elderberry Gummy

This powerful ingredient has been combined with Zinc, Vitamin C and B12 in our new tasty gummy to further enhance its benefits.  Our Elderberry gummy is our most sophisticated, all natural formula yet, rich in botanicals and vitamins that support a healthy immune system. Just like all of our nutritional gummies, it contains all natural ingredients, sweeteners and colourings – sourced from fruit and vegetables.

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PRODUCT CLAIMS:

Vitamin B12: contributes to normal energy-yielding metabolism, contributes to normal functioning of the nervous system and to the reduction of tiredness and fatigue.

Vitamin C: contributes to normal functioning of the nervous system, to the normal function of the immune system and to the reduction of tiredness and fatigue.

Zinc: contributes to normal cognitive function, contributes to normal cognitive function, to the normal function of the immune system and to the protection of cells from oxidative stress.

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For more information on our Elderberry gummy, contact us now on +44 (0) 1923 652 529 or email us at sales@htc.co.uk.

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(1) https://store.newhope.com/products/2020-condition-specific-report

(2) Krawiec S. “2019 ingredient trends to watch for food, drinks, and dietary supplements: Elderberry.” Nutritional Outlook, vol. 22, no. 1 (2019): 19-20. Accessed at: www.nutritionaloutlook.com/immune-support/2019-ingredient-trends-watch-food-drinks-and-dietary-supplements-elderberry

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*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.

Innovation insight agency Buzzback, based in New York, recently interviewed consumers in the UK and the US to see which ingredients they are most interested in.

For the survey, Buzzback interviewed 800 people online during March. Over 50% of those interviewed say that they are open to trying products with new elements.

Buzzback identified the trendiest ingredients based on how many consumers would be “extremely open” to using products that include certain ingredients. The results between countries varied slightly, with omega-3s and curcumin/turmeric in the top five in both the UK and the USA.

While only 1/3 of respondents reported having a complete understanding of these ingredients, they were still interested in trying them. They particularly wanted to find out more about specific benefits for issues they experience.

Driving awareness: social media and NPD

So, what exactly makes these ingredients trendy? Research from Buzzback found that social media is consumers’ main source of information about trendy ingredients, with 46% of consumers using it to read and understand more about supplements.

Native to Southern-Asia, Turmeric has been trending for some time.  It is arguably one of the most powerful herbs on the planet it has many healing properties that include fighting disease.

Turmeric is grown in the tropics and the root is used in cooking. Numerous studies have proven the benefits of turmeric and one of its renowned healing compounds, curcumin. A number of studies have reported that using curcumin is more advantageous than certain prescription drugs (1). Although curcumin has been linked to joint health, it is also known for its anti-inflammatory properties (2) and is efficient as a digestive solution, as well as a solution for immunity and anti-aging (3).

Omega 3, the other trending ingredient, is expected to continue to drive the health supplements market, however, the market is trending towards high concentrate products, as consumers want to get more EPA/DHA, but in fewer soft gels. Through the media, doctors, and health care practitioners, consumers understand the benefits of higher potencies to support the body’s natural anti-inflammatory response, which benefits heart health, brain health, mood, and many other conditions (4).    

Buy bulk health supplements from renowned supplier

Turmeric

At HTC, we supply 600mg Turmeric capsules, which contain 5mg of Black Pepper extract with min 95% Piperine from Piper Nigrum Fruits. Additionally, our Turmeric supplements come in HPMC capsules, which means the supplement is suitable for vegans. Click here for more information.

Omega 3 Fish Oil

Our standard range of Omega 3 Fish Oil is 18/12, which means that each capsule contains 180mg EPA and 120mg DHA and it comes in either TG (triglyceride) or EE (ethyl ester) form, which indicates an extraction method used to purify fish oil. However, we also offer Super Strength Omega 3 capsules with a higher concentration of up to 500mg EPA and 250mg DHA. Click here for more information. 

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(1) https://pubmed.ncbi.nlm.nih.gov/19594223/

(2) https://pubmed.ncbi.nlm.nih.gov/10404539/

(3) https://pubmed.ncbi.nlm.nih.gov/20205886/

(4) Zanwar, Sharad P. Adekar, Omega-3 Fatty Acids: Keys to Nutritional Health (2016)

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*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.

More people than ever are suffering from painful joints and bone conditions. Official figures from the NHS report that In the UK, more than 10 million people have arthritis or similar conditions that affect the joints. According to the study published by the WHO, approximately 22 million individuals in Europe and 14 million in the United States are likely to suffer from osteoporosis, by 2020.

Of all the supplements available to consumers to aid one part of our body or another, the most popular by a long way are those that can help our joints – and most of those contain glucosamine.

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What is Glucosamine?

Glucosamine is a vital part of our bodies – it’s one of the building blocks of cartilage, ligaments, and tendons – all possible causes of pain in joints. Glucosamine is the starting point for the synthesis of glycosaminoglycans, which are the core of tissues like collagen. Glucosamine supports joint health by acting as a building block for connective tissue, cushioning joints, and maintaining the normal thickness of the fluids that sit between the joints. Fortunately, glucosamine is naturally produced within the body, however, as we age, our body’s ability to produce it declines. After an injury to joints or cartilage, the body may not be able to optimally heal.

Glucosamine can also be harvested from the hard-outer shells of crustaceous animals such as shellfish.

What is MSM?

HTC Health’s Glucosamine Complex also contains Methylsulfonylmethane, commonly known as MSM. This is a sulfur compound that’s stored in every one of the body’s cells. It can promote the growth of hair, skin, and nails and supports joint health by promoting the body’s ability to synthesize collagen for connective tissue health and cell membrane flexibility. Research has also been carried out into MSM and its role in post-exercise recovery. A study carried out in 2013 of 16 men revealed that taking MSM could reduce the signs of oxidative stress on their bodies after exercise. 1

Why add Vitamin C to the complex?

There are multiple health benefits of Vitamin C- it is most commonly thought of as an immune system booster and an antioxidant. However, it is also crucial for the formation of collagen and thus plays an important role in keeping ligaments and tendons healthy.

What else does Glucosamine Complex contain?

It contains Manganese, which is a type of metal that is found in many different minerals. We do not often encounter the term Manganese when it comes to diet, but it is just as crucial to our health as iron and potassium. In people who have arthritis, it is even more important. Manganese contributes to the normal formation of connective tissue, to the maintenance of normal bones and protection of cells from oxidative stress. Manganese is critical to muscle and nerve health. When the body lacks this mineral, you can suffer from joint pain and sore muscles. The anecdotal benefits of ginger and white willow that are also in this supplement help in reducing inflammation and pain.

1. Nakhostin-Roohi,et al. Effect of Single Dose Administration of Methylsulfonylmethane on Oxidative Stress Following Acute Exhaustive Exercise

For this month only, we are offering our Glucosamine Complex at a discounted price of £7.50/1000. MOQ is 15,000.

For more information on any of our lines or for a free instant quote, please contact our sales team now on 01923 652529 or email sales@htc.co.uk.

*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.