There’s an art to making a supplement label – and a science to it too! Approach your branding like a miniature work of art and double-check the science behind your label’s claims and you won’t go far wrong, but read on if you want to know how to design the perfect supplement label.
Where do I start?
It may be tempting to simply type the name of your product on the front, with the ingredients and instructions on the back, but this won’t make your product stand out on a shelf or web page full of competing supplement brands.
In order to ensure your amazing new product gets the attention it deserves, you’ll need to:
Check out other existing supplement brands
Look at how other successful supplement brands have packaged their products and make note of what you like and dislike about their designs. If there’s a trait all popular brand labels have in common – such as bold lettering – it might be a good idea to include this feature in your design!
Who will be buying your health supplements?
Work out who your target audience will be and gear your label design towards them. Are you creating vitamin gummies for children or a protein powder for bodybuilders? Are you packaging essential nutrients for new mothers or endurance boosters for athletes? Whoever your target audience is, they will likely be drawn to a label designed with them in mind.
Decide who will design your supplement label
If you’re a whizz with creative software and have an eye for design, you may wish to design the supplement label yourself. If not, you will need the assistance of either an independent graphic designer or design company. You may need to do some research in order to find the best deal, but it’s worth investing in a professional who has experience designing supplement labels.
Check to see if your current supplier offers this service too. They may be able to create your labels for you.
Word your supplement label clearly and carefully
Make sure the claims you make about your supplement are factual and abide by the relevant guidelines. Not only will clear, accurate information ensure that your product meets the necessary regulations but it will also allow your customers to make informed decisions that will help them find the right product!
For precise details on what to write on your supplement label and how to word it, this government guide will tell you all you need to meet the requirements of the EU Food Information for Consumers regulation (EU FIC). In addition to that, you can use European Comission’s online Register to find what claims are allowed for each ingredient.
Do I need to get my supplement label approved?
No, but it is vital that the information on your label is accurate and meets the relevant regulations. It should also provide all the necessary information for your customers. If you’re unsure about whether or not your label meet the requirements you can use HFMA Clear Check service to get 100% confidence. To find out more about their accredited compliance service, click here.
One last thing…
Don’t forget the barcode!
This may seem either obvious or unnecessary, depending on your view, but don’t underestimate the importance of including a barcode on your supplement label! If you are even considering selling your product to health stores and gyms, a barcode will enable the till operator to simply scan your product for the customer without the hassle of looking up the item and entering its code.
The process of acquiring a barcode for your products is relatively simple and can be done via the internet, using a service such as this one.
If you’re still unsure about how to make the perfect supplement label, please feel free to get in touch.
This article is the second part of our guide for new health supplement’s business owners. If you wish to read the first part, which explains ‘How to start your own supplement brand’, click here.