On 30th of November representatives of the HTC team took part in a fabulous charity event at The Roundhouse, Camden, to support Superdrug’s efforts in raising funds for their charity partner – Marie Curie.
The SuperTropic Ball gathered Superdrug’s suppliers, employees and VIP guests, who had an amazing opportunity to enjoy an immersive exotic paradise created on the night, with various attractions including live performers, interactive entertainment and brand activations.
Among many celebrity supporters of this great event were Ryan Hand, a presenter, comedian and DJ, who was there to get the party started, and Fearne Cotton, the mystery celebrity host announced on the night, who certainly made sure the guests had an amazing time. A special performance was given by Sara Cox with her huge stage show “Just can’t get enough of 80’s”.
Five years ago, Superdrug chose Marie Curie as their charity partner and since then they have been holding fantastic fundraising weekends in Superdrug stores, signing up to events and helping develop on-pack promotions. Since 2013, with help from their customers, suppliers and employees Superdrug has raised £5,000,000 to support Marie Curie nurses in communities across the UK, which was announced on the night.
Peter Groves, HTC Managing Director, commented on the event: “We’re always delighted to support our customers in their fundraising efforts. As a small family business, we understand how important it is to give back to the community and share with those, who are less fortunate. Superdrug is doing a fantastic job supporting Marie Curie and we are very pleased to have been a part of their great charity event.”
Superdrug is Marie Curie’s flagship partner for the Great Daffodil Appeal, one of the biggest charity initiatives. Marie Curie Nurses work to help provide a better life for people living with terminal illness and their families. They offer expert care, guidance and support to help them get the most from the time they have left. If you want to support this great cause you can find out more about Marie Curie’s work and make your donation by clicking here.