Vegan growth is everywhere, in the food we eat, the supplements we take and increasingly, in the sports nutrition. In the latest issue of In Sport magazine, a supplement to Functional Sports Nutrition magazine, HTC’s Managing Director, Peter Groves, talks about the proliferation of veganism and plant based nutrition.
In recent years, the Sports Nutrition industry has seen a rise in vegan sports nutrition products as a result of an increase in consumer demand and a desire for a healthier and cleaner way of eating. The popularity of veganism is no longer seen as a trend, but rather a long term movement that will have a great impact on the sports nutrition market as a whole.
In the article, Peter looks at the latest innovations in the industry and he explains reasons for consumer choices, who more and more often decide to abstain from animal-originating ingredients. In addition to vegan products being very attractive to those choosing them for ethical or religious reasons, they also appeal to consumers who suffer with intolerance and allergies, because most plant source are void of allergens.
Our Managing Director also guides readers through a complicated world of nutrition labeling, pointing out ingredients which my not be acceptable to consumers looking for strictly vegan options. He also explains what else to look out for, to make sure you get the best value for your money and still meet the vegan requirements.
Functional Sports Nutrition is a magazine driven by the desire to provide comprehensive education to individuals involved in fitness industry. In Sport supplement, published together with FSN, is a publication set up to give sports professionals a greater insight into some of those key brands operating within the sector.