We are delighted to share with you the short case study the organisers of Wabel trade show have put together to showcase HTC Health as an example of a company, which demonstrated exceptional results and benefited from attending the show. We are proud to confirm 2018 was one of the most successful years in the HTC history and there has been a number of different factors that have contributed to this outstanding result – many of which are described in detail in the linked article.
HTC had great aspirations for 2018/2019. Over the year, we set out to significantly increase our overall sales and broaden our international presence, all while maintaining our high level of customer service and widening our range of quality products. We have implemented two main strategies to accomplish these goals: one to reach out to our ideal customers in other markets and the other to increase customer retention.
As a part of this strategy, representatives of our Sales & Marketing teams attended Wabel Beauty, Personal & Home Care Summit in October 2018 and found the event to be a great networking platform between the top suppliers and the biggest European retail groups.
“The personal meetings arranged by Wabel organisers during the event were great, as they knew exactly which people/companies could benefit most from having a conversation with us. The Wabel Summit opened up a wide sphere of possibilities and projects for HTC.” said HTC Health Marketing Manager, Marta Kolodziejska.
Also, HTC Head of Sales, Cressida Cable, spoke highly of the event: “The Wabel Summit in 2018 was one of my favourite trade shows of the year; both as an attendee and an exhibitor. It was extremely well organised and gave us great opportunity to connect with multiple companies across the continent. We really recommend those in the Health & Wellness industry attend and I’m already looking forward to Wabel Summit 2019 next month! We’re really proud to have delivered the incredible result of 33% growth for FY18. We couldn’t have achieved this without prioritising and working closely with our fantastic customers, having collaborative spirit and networking wisely.”
Wabel allows suppliers to identify qualified buyers, connect with them through the Wabel platform, and meet them in private at the Wabel Summits. The Wabel Home, Beauty & Personal Care Summit is coming up in Paris on October 16-17, 2019.