Owing to a growing population of baby boomers, along with an active population who look for natural solutions to support their lifestyle, the joint health market continues to thrive. According to Mordor Intelligence, the global bone and joint ingredients market is projected to grow at a CAGR of 6.3% during the forecast period (2019 – 2024).
Consumers are recognising even more the importance of taking care of their joints to improve the quality of their life as they age. However, it’s not just baby boomers who drive the growth in this category; millennials are also taking joint and bone supplements. Younger generations are taking steps to ensure healthy ageing and remain physically active. Gym goers, athletes and those with a busy and active lifestyle are exploring ways to reach peak performance and realise that looking after their joints is key.
One ingredient on many consumers’ minds is turmeric. While turmeric, or its compound, curcumin, is widely used in Indian and Asian countries, many Britons do not consume enough of the spice to benefit from its effects. This plant ingredient is regularly publicised for its ability to manage inflammation and support joint health. Various studies have shown that curcumin is a highly effective inflammatory and it can help with normal muscle recovery after high intensity exercise. It has also been proven to be a powerful antioxidant and can reduce delayed onset muscle soreness.
Turmeric isn’t the only supplement pushing the joint health market into success. Glucosamine and chondroitin together hold the number one spot in the category. The market for glucosamine continues to witness positive trends in terms of demand and supply. High awareness, ease of use and clinical recommendations of the supplement are likely to contribute to its market growth. Glucosamine is produced in the body in form of sugar and is responsible to function as a driver in cartilage formation. It is produced from shellfish and normally available in form of tablets blended with chondroitin.
While omega 3 supplements are better known for their cardiovascular and cognitive benefits, many studies have also proven their joint health benefits. Omega 3 fatty acids inhibit the inflammation process in osteoarthritis, and taken together with glucosamine, it further supports the rebuilding of lost cartilage substance.
According to the study published by the WHO, approximately 22 million individuals in Europe and 14 million in the United States are likely to suffer from osteoporosis, by 2020. Thus, the demand for joint supplements is set to increase in the future.
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*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.