The global eye care market is expected to experience substantial growth in the next few years. According to Persistence Market Research, the eye health supplement market could reach $2.85 billion by the end of 2024 (1). The report states that hectic lifestyles and exposure to toxic materials can adversely impact eyesight and there is a growing need to maintain the perfect 20/20 eyesight, which has resulted in significant growth in sales for eye care supplements.
An aging population, poor nutritional habits, and increasing exposure to screens are all having an impact on eye health globally, with no prospect of trend reversion. According to a study published in New Media and Society 2015, 80% of European 12-15-year-olds have their own phones and spend around 6 hours a day using multimedia devices. It is no wonder then that eye care supplement web searches have risen by 50% in the past few years (2).
According to WHO (The World Health Organisation), around 1.3 billion people suffer from some form of vision impairment. The leading causes are cataract, AMD, glaucoma ad diabetic retinopathy. WHO considers that 80% of all vision impairment globally is avoidable, as there are effective solutions available to help prevent it (3).
Vitamin Solutions for Eye Health
Lutein is a carotenoid that deposits specifically in the macula, forming macular pigment. It filters high-energy blue light, preventing it from reaching the underlying structures of the retina, thus reducing the risk of light-induced oxidative damages (4). Lutein works as an important antioxidant in the macular by protecting our eyes from harmful free radicals. It’s thought that a reduction of these antioxidants over time can impair eye health (5). Because Lutein is not produced by the human body, it must, therefore, be supplied through diet or supplements. Another star ingredient in the eye health market is zinc. Zinc is found most abundantly in our eyes and helps to convert beta carotene from highly pigmented foods like carrots and spinach into usable vitamin A for our eyes. Zinc is especially beneficial for supporting good night vision, even more so for those suffering from glaucoma. The antioxidant properties in zinc can also help counteract conditions like age-related macular degeneration (6).
As awareness of the harmful effects of exposure to screens grows, so will the demand for effective and convenient solutions.
Working alongside our trusted manufacturer, HTC has developed a Lutein and Zinc gummy. Our delicious gummy is 100% vegan, GMO-free, lactose, and gluten-free and suitable for both adults and children.
Our Lutein and Zinc gummies are now available at a special price of £2.20 per bottle (each bottle contains 30 gummies). MOQ is 70 bottles.
For more information on our Eye Care gummy, click here.
(1) “Eye Health Supplements Market to Reach US$ 2.85 Bn by 2024,” Persistence Market Research. Posted 3/14/17. Accessed 8/1/19. https://www.prnewswire.com/news-releases/eye-health-supplements-market-to-reach-us-285-bn-by-2024—persistence-market-research-616113893.html
(4) Junghans A, Sies H, Stahl W. “Macular pigments lutein and zeaxanthin as blue light filters studied in liposomes.” Arch Biochem Biophys. 2001 Jul 15;391(2):160-4.
*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.