In recent years, sales of Magnesium have grown considerably, which is largely driven by consumers’ increased interest in healthy living and a desire to reduce their risk of illness. Nutrient poor western diets and stressful lives have also resulted in Magnesium supplements finding an expanded audience.
What is Magnesium?
Magnesium is the second most essential mineral and functions as a cofactor in more than 300 enzyme reactions in our body. An adult body contains around 25 gram (g) of magnesium, 50–60% of which the skeletal system stores. The rest is present in muscle, soft tissues and bodily fluids. The European Food Safety Authority (EFSA) have issued positive views on Magnesium and the maintenance of bones, teeth, reduction of tiredness and fatigue and normal yielding metabolism.
What are the benefits?
Two thirds of adults don’t get the recommended 8 hours sleep a night and the health effects of this can be damaging. Magnesium is a pivotal nutrient for the healthy functioning of part of the nervous system that’s responsible for getting our body into a calm and relaxed state. Magnesium also helps to support bodily levels of the calming neurotransmitter GABA (Gamma-Aminobutyric Acid) – a vital chemical messenger that promotes sleep.
Although Magnesium is most known for having positive effects on sleep, recent studies have highlighted even more benefits of this nutrient, many showing that it helps regulate heart muscle contraction and promotes healthy blood flow.
Consumers are also turning to Magnesium to support mental acuity, as it has been shown to help synaptic connections between neurons to support memory. The benefits of Magnesium for other health conditions has also been reported in recent years, such as its ability to aid digestion. Muscles within the digestive tract, including the intestinal wall, are relaxed by Magnesium, which improves digestion, as well as counterbalances stomach acid and advances stools through the intestines.
The future of Magnesium
Currently, Magnesium is the second highest selling mineral, behind Calcium. In the past, Magnesium has been overlooked, however research is recognising that it is as equally as important as Calcium. Globally, Euromonitor International forecasts that volume consumption of Magnesium ingredients will grow nearly 11% during 2017-2022.
Roughly 75% of the population are deficient in Magnesium and many of them are already consuming supplements to fill this gap. However, with expanding health benefits and deepening science, we expect a huge boost in Magnesium sales as awareness of this mineral increases.
For more information on our Magnesium supplements, please contact us on email@example.com or call us on 01923 652 529.
*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.