We are delighted to share with our customers the latest addition to our portfolio, which is just one of the few things that we’ve got in store ready for the New Year.
The new Multivitamin tablet, enriched with Vitamins from group B as well as few other fantastic ingredients, offers great value for money for customers looking for an all-around formula with some additional benefits targeting specific needs.
Multivitamins remain the most popular supplements sold on the UK market. In one of the latest reports, Mintel retail analysts said 56 per cent of those who use supplements take a multivitamin. In the UK the multivitamin segment remains the biggest out of the whole VMS market with 43% share.
Multivitamin present the perfect solution for customers seeking a general health fix combined with the convenience of a single dose. Poor dietary choices, low daily amounts of exercise and sleep, as well as high-stress levels, can affect how the body absorbs and depletes key vitamins and minerals. Delivering a range of nutrients in precise doses every day is key for good health, which is why more and more consumers turn to Multivitamin tablets to ensure sufficient intake of key ingredients.
There are significant variations in the multivitamin formulae available on the market though. With the active ingredients tailored to suit different consumer demographics as well as to target specific need-states, the choice is practically endless. Our standard Multivitamin & Minerals formula remains one of our best selling lines and we’re hoping the new addition will make an attractive proposition for the customers looking for a slightly different angle in the multivitamin sector.
Benefits Of The New Multivitamin B Plus
The newly introduced line has fewer ingredients compared to our standard Multivitamin line, but it is focused on the added benefit of increased content of Vitamins from group B. It also contains Brewers yeast, which on its own is a great source of B vitamins. Here is a list of distinct features of the new line:
- Higher levels of Vitamins B1, B2, Niacin and Folic Acid help boost energy and reduce tiredness and fatigue, which is an incredibly important benefit for many consumers struggling with the demands of the modern, hectic lives.
- Increased content of Biotin is another important feature of the new line, compared to our standard formulation. This ingredient contributes to the maintenance of healthy hair, skin & nails (a claim, which is further strengthened by the 100% RDA of Iodine) making the product fit perfectly in the popular trend of ‘beauty from within’.
- Rutin is an ingredient that makes this formulation stand out even more, as it’s not a common position in many multivitamin formulae, despite having numerous health benefits.
Rutin is a natural glycoside and bioflavonoid, found in certain vegetables and fruits, with powerful powerful antioxidant properties. Traditionally, rutin has long been used to aid circulation and support heart health. It’s thought that rutin can help strengthen and increase flexibility in blood vessels, such as your arteries and capillaries, but it’s been proven it also helps the body produce collagen and utilise vitamin C, which again might appeal to the female demographic.
Get Your Supplements From a Renowned Supplier
We’re happy to confirm that the new Multivitamin B Plus line is already available from our UK stock for next day delivery, with MOQ of 32,000 vegetarian tablets.
For a full specification sheet, samples or to find out more, please do not hesitate to contact us on 01923 652529 or email firstname.lastname@example.org. The new product offers great value, so we encourage all our customers to enquire with our sales team who will be happy to advise.
Only till in January, the new Multivitamin B Plus line will be available at a promotional price of £6.95/1,000 tablets. Only while stocks last!
*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.