18th October 2019
A brief update of what is going on in the VMS market currently. HTC’s new VMS Market News Updates. A brief update of what is going on in the market at the current moment.
Pre-workout supplements are being stripped away from their ‘male-vibe’, Lumina Intelligence takes a look at key consumer trends and notice room for growth. With everything from added minerals to pre-made drinks, this particular market is looking to have a growth surge.
A key trend from 2019 is Vitamin D, and with the increased buzz around this particular vitamin, we notice more research and studies showing how it can help us in many different ways. This study is looking at the effect Vitamin D3 could have on over 60s depression rates.
A recent NPD from Better You was oral vitamin sprays, which got a fair bit of press when they first launched. Recently some research has proven this method is just as effective as the usual pill form.
Probiotics have had their own place in 2019 with gut health becoming an ever-growing concern for consumers but is there something else that probiotics could help with? New clinical data have revealed that they could help with skin conditions such as Psoriasis.
Personalised nutrition is moving mountains, expected to reach a whopping $50 billion by 2025 and with the likes of Nestle and DSM putting money into this category. Along with others such as Berlin-based Baze and Natures way. It seems that personalised vitamins and supplements are making a stamp on the VMS market. With medical testes going mainstream, personalised nutrition isn’t just a quick online survey, it can come from your DNA. Along with medical testing, other companies such as Wellemtrix and Royal DSM are working on an online platform that can truly track what nutrition you need all with a smartphone. The personalisation of nutrition doesn’t just stop with a delivery service to your door, Vitamin Shoppe is opening a concept that integrates technology and personalisation within their stores.