As we enter 2020, for many, it means a chance to try new things, create new habits and adopt a healthier lifestyle. What better time to start than Veganuary?
Veganuary is a campaign that was launched in 2014 by a UK charity in which people try a vegan lifestyle for a month. Plant based diets are quickly spreading across the globe, with the UK accepting the rising trend with great enthusiasm. According to Forbes, Millennials are the driving force behind veganism and are much more likely to adopt vegan buying behaviours than the previous generation.
The plant-based lifestyle is poised for growth due to concerns about the environment and animal welfare, but also because of its appealing health benefits. Although there are abundant benefits of a well-balanced plant-based lifestyle, even the best intentioned of us can find ourselves needing an extra boost. The following supplements can be added to a plant-based diet to maximise results:
Vitamin B12 is essential for nervous system health and is only available in animal-based foods or supplemented vegan foods. Plants do not make or contain this vitamin, which is why it is essential that vegans supplement their diet with it. Vitamin B12 is also involved in red blood cell production, DNA synthesis and energy levels.
Vitamin B can be combined with a multivitamin for customers seeking a general health fix with the convenience of one supplement. Having a multivitamin which contains a mix of vitamins is essential to help our bodies grow, develop and function properly.
Without eating fish, it can be difficult for vegans to get adequate amounts of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) in their diets. The omega-3 fatty acids DHA and EPA support brain and heart function, maintain healthy vision and help to improve mood. Getting omega-3’s from either fish or algae results in increased circulation of DHA and EPA and greater protection against cardiovascular disease.
Taurine is typically found in seafood and meat. It is the most abundant amino acid in the body and is important for heart health, electrolyte balance and to maintain a healthy immune system. As well as regulating inflammation, most cells of the immune system require taurine to do its job efficiently. Taurine also plays a vital role in eye health; it protects the retina and maintains optimal function.
Zinc is essential to our general health and is required by every system and cell in our body. Studies have reported lower zinc levels in vegans than meat eaters. The bioavailability of zinc from vegan diets is lower than from a carnivorous diet as meat is high in bioavailable zinc. In addition, vegans may eat high levels of beans and wholegrains, which contain phytates that inhibit the absorption of zinc. Magnesium is often taken together with zinc as it helps the body to regulate its zinc levels. Magnesium is critical for bone health and has been reported to have positive effects on the musculoskeletal and nervous systems.
Buoyed by the rise of meat free diets, vegan supplements have risen in popularity and we predict sales to increase further in this segment as consumers take a more proactive approach to their health and well being.
To view a full list of our vegan supplements, click here.