Consumer awareness of the importance of overall immune health is at an all time high, and this has sparked a sudden spike for Vitamin C and other immunity boosting vitamins according to many retailers.

According to Market Watch, the global Vitamin C market is valued at 7599.3 million US$ in 2020 and is expected to reach 8389 million US$ by the end of 2026, growing at a CAGR of 1.4% during 2021-2026. There are few things we can do to help strengthen our immune system and protect ourselves from different types of viruses. It is recommended to get all the nutrients we need through a healthy diet, but we can also improve our health by incorporating health supplements into our daily routine.

What Is Vitamin C?

Vitamin C, or ascorbic acid is a water-soluble vitamin, well known for its role in supporting a healthy immune system. It is a versatile nutrient and plays an important role in a wide range of different processes throughout the body. Vitamin C helps to heal wounds, repair and maintain healthy bones, teeth, skin and cartilage and supports our adrenals when under stress. However, Vitamin C is best known for its immunity boosting properties.  Although Vitamin C will not keep you from catching a virus, there is a lot of evidence to show that high doses of the vitamin can decrease the length of a cold by 8% in adults and 14% in children.

So, how does Vitamin C work to boost your immunity?

First, Vitamin C helps to encourage the production of white blood cells known as lymphocytes and phagocytes, which help protect the body against infection. It then helps these white blood cells function more effectively while protecting them from damage by potentially harmful molecules, such as free radicals. Vitamin C is a crucial part of the skins defence system- it is actively transported to the skin where it can act as an antioxidant and help strengthen the barriers of the skin.

Vitamin C is major source of antioxidants and helps absorb iron, hence why it is required while consuming supplements containing iron. Because our bodies are unable to make Vitamin C, the best way to meet your daily requirement is consume a daily supplement along with a diet rich in fruits, vegetables and fortified foods.

The current focus on health among consumers is seeing people take a more proactive approach towards their well being, and this is expected to be a major driver for vitamin sales in the coming weeks, particularly Vitamin C. At HTC Health, we supply Vitamin C tablets in a variety of strengths, from 250mg to 1500mg.  These supplements are also suitable for vegans.

For more information on any of our lines or for a free instant quote, please contact our sales team now on 01923 652529 or email sales@htc.co.uk.

*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.