Recent headlines have again been extolling the need for the public to take vitamin D supplements, especially during the winter months.
More recently, a string of studies has identified Vitamin D deficiency as a risk factor for COVID-19. Vitamin tablets have been used in a number of countries to help coronavirus patients but new research bolsters the claim that Vitamin D and coronavirus are linked.
A US study, carried out at Boston University’s school of medicine, took blood samples from 235 patients admitted to hospitals with coronavirus and measured their Vitamin D levels (1).
The patients were monitored for the severity of infection, loss of consciousness, difficulty breathing, or if they fell fatally ill. The study found that patients older than 40 who had sufficient levels of Vitamin D were more than 51 percent less likely to die from the virus.
Over the past few years, many studies have found that taking Vitamin D can lower the odds of developing respiratory infections like the cold and the flu, especially among people who have deficiencies.
A number of reports tracking consumer buying trends have revealed that supplements specifically meant to ward off colds and the flu have seen steady, sales growth over the past several years, particularly during winter. The marketing firm IRI, which has gathered consumer data starting from January 2020, found that sales of immunity products jumped by almost 200%, while vitamins increased by 77.
Furthermore, the IRI report also showed a sharp increase of 125% in the number of people who bought supplements designed to boost the immune system. The number of people who bought vitamins during that same time period increased by 27% (2).
High Quality Vitamin D Supplements
At HTC we offer a whole selection of Vitamin D strengths starting with 25μg tablets all the way to 5,000iu softgels. For more information on any of our vitamins or for a free instant quote, please contact our sales team now on 01923 652529 or email email@example.com.
*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.