Immune health trends
The coronavirus crisis has caused people to re-evaluate their diets and the way they think about health. Along with practising social distancing and taking other measures to lessen their risk of exposure to COVID-19, consumers across the globe are changing their lifestyle and diet habits.
By adopting healthy habits, consumers aim to improve their immune system against COVID-19, or any other pathogen that could cross their path, both now, and later down the line.
To complement these actions, more consumers are purchasing health supplements. A look at the top selling health supplements on Amazon is very telling, with several of the top 20 bestsellers in early May carrying immunity claims including Vitamin C, Vitamin D, and Apple Cider Vinegar.
These purchasing patterns show clearly that the global crisis has pushed health to the forefront of consumers minds. Rather than waiting until they experience symptoms of illness, consumers are taking action to prevent getting unwell and incorporating supplements into their daily regimens. Immune health sales have always been steady according to NBJ (1), and sales spikes are common around flu and winter seasons, but now that coronavirus has compelled even more people to do what they can to stay healthy, NBJ predicts that immune health supplement sales will spike above 15% in 2020 (1).
What’s next for the immunity category?
While tried and tested immune health solutions such as Vitamin C and Zinc will continue to sell well this year, according to NBJ, now is a prime time to introduce new innovative options and formats. Elderberry has shown enormous growth in recent months, solidifying its place as a major ingredient in the immune health category. Elderberry is capturing significant mainstream attention, rising in sales by an impressive 116% to nearly $63 million (2).
Elderberries have long been used in syrups and elixirs to fight off colds and flu due to its high content of anthocyanidins, which have potential immunostimulant effects. They are rich in flavonoids which are natural compounds with antioxidant qualities that may protect cells against damage and infections.
Elderberry also contains vitamin A, B, significant amounts of vitamin C and amino-acids.
HTC’s Elderberry Gummy
This powerful ingredient has been combined with Zinc, Vitamin C and B12 in our new tasty gummy to further enhance its benefits. Our Elderberry gummy is our most sophisticated, all natural formula yet, rich in botanicals and vitamins that support a healthy immune system. Just like all of our nutritional gummies, it contains all natural ingredients, sweeteners and colourings – sourced from fruit and vegetables.
Vitamin B12: contributes to normal energy-yielding metabolism, contributes to normal functioning of the nervous system and to the reduction of tiredness and fatigue.
Vitamin C: contributes to normal functioning of the nervous system, to the normal function of the immune system and to the reduction of tiredness and fatigue.
Zinc: contributes to normal cognitive function, contributes to normal cognitive function, to the normal function of the immune system and to the protection of cells from oxidative stress.
For more information on our Elderberry gummy, contact us now on +44 (0) 1923 652 529 or email us at firstname.lastname@example.org.
(2) Krawiec S. “2019 ingredient trends to watch for food, drinks, and dietary supplements: Elderberry.” Nutritional Outlook, vol. 22, no. 1 (2019): 19-20. Accessed at: www.nutritionaloutlook.com/immune-support/2019-ingredient-trends-watch-food-drinks-and-dietary-supplements-elderberry
*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.