With World Meat Free Week happening this month and more and more people joining the celebration, everything vegan is very much ‘on trend’. The rising phenomenon of people giving up any animal-derived products is gaining strength, which means a formerly niche segment becomes increasingly popular and lucrative for many brands.
June sees the second World Meat Free Week – an initiative that aims to shine the spotlight on reducing meat intake for the sake of the planet. Over the last few years, there have been celebrations of meat-free days in June, however, following the last year’s success when the event was extended to a full week, in 2019 the Meat Free Week will take place between 17th and 23rd June.
For many it may seem veganism is just a fad that will soon die out, but all the market signs indicate that this particular trend is here to stay, which means it is even more important to understand why customers are looking for meat-free alternatives and why initiatives such as World Meat Free Week gather more and more supporters every year.
Better for the Environment
Mass meat production has a significant impact on our planet. With the global population raising, it would simply be impossible to continue with the current western diets. Keeping livestock and its’ processing increases the production of methane – the planet’s second most prevalent greenhouse gas – contributing to global warming. In addition to that, an estimated 26 percent of land worldwide is used for grazing livestock and 33 percent of land worldwide is used to grow livestock feed. All that while millions of people suffer hunger and have very limited access to fresh water and the products of that mass meat sector.
It’s been repeated over and over again that eating more veggies and fruits reduces the risk of many very serious conditions. On the other hand, the WHO in 2015 announced that eating processed meats such as bacon, sausages and ham increases the risk of cancer and they recommend that an average adult shouldn’t have more than one portion of red meat per week, due to its negative health implications. What else can you expect when you swap meaty burgers for plant-based meals:
- improvement in mood – Many animal food sources contain arachidonic acid, which has been linked to mood disturbances. Therefore, those who remove these sources from their diet may find their mood improves.
- help with diabetes – Those who follow a vegetarian diet may find it reduces the symptoms associated with diabetes. George Washington University School of Medicine has confirmed that vegetarian diets can be a helpful tool in managing the illness, and can reduce the likelihood of it developing by 50%.
- reduced risk of cataracts – According to scientists, there is a link between the risk of developing cataracts and the food we consume. Those who eat meat are at the highest risk, while the lowest risk groups are vegetarians and vegans.
- protection from CVD – Vegetarian diets are full of foods rich in antioxidants, which can reduce the damage caused by oxidative stress, therefore reducing the risk of cardiovascular disease.
- lower cholesterol levels – often those with increased cholesterol levels are usually advised to stay clear of foods high in fat. Removing animal fat from one’s diet, often results in lowered cholesterol levels and a lower body fat percentage.
- less likelihood of becoming obese – vegetarians often choose their food deliberately and are less likely to binge eat, therefore following a vegetarian diet reduces chance of becoming obese and suffering from related illnesses.
Animal wellbeing and ethical reasons are often key to many people’s choices, especially with animal agriculture that evolved into an industrial system which relies on factory farming. Eliminating the need for keeping livestock in the first place, seems like a reasonable step to limit the animal abuse and suffering.
That’s not an explicit list of reasons why many consumers decide to go meat-free and opt for Vegan trademarked products. To the above, one could add religious beliefs which often direct certain groups in the veg-only direction, lack of confidence in mass meat products’ quality and many more.
At HTC Health we try to stay tuned with those emerging market trends and respond to these lifestyle choices by extending our existing range and adding new vegan products to almost all product categories: soft shells, gummies, empty capsules as well as sports nutrition. You can check out our whole vegetarian and vegan range here.
If you’re interested in tapping into this lucrative and constantly growing segment with any of our vegetarian offerings please do not hesitate to get in touch at 01923 652529 or firstname.lastname@example.org. We’ll be happy to give you more info about the products and provide you with a free instant quote.